The Steps Ghana Journal Shop Shop the Range
Beauty, Rooted in Africa

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Root · Nourish · Soften · Glow

Clean ingredients used across tribes and cultures from the motherland. Shine with natural skincare with a heritage behind it. The journey starts in Ghana.

The Four Steps

Four steps, done with intention.

01

ROOT

Cleanse. Alata samina, traditional Ghanaian black soap, made from cocoa pod and plantain ash.

Liquid Black Soap
02

NOURISH

Replenish. Whipped shea from cooperatives in northern Ghana, scented with rose geranium.

Shea Butter
03

SOFTEN

Protect. A balm for the lips, rich and slow melting, worn morning and night.

Lip Butter
04

GLOW

Illuminate. Baobab from the tree of life, with moringa. Lightweight, in development.

Baobab Elixir
Ingredients & provenance

Sourced, not synthesised.

Alata Samina

Traditional Ghanaian black soap. A gentle, clarifying cleanse.

Ghana · traditional recipe

Shea Butter

Rich emollient that nourishes and repairs the skin barrier.

Ghana · women's cooperatives

Baobab Oil

The tree of life. Lightweight, vitamin rich, fast absorbing glow.

Sub-Saharan Africa

Moringa

An antioxidant rich botanical for everyday hydration.

West Africa
Shop the range

Begin with root. Complete the range.

Every order reserves your place. Products ship as each safety certification is complete, and every box includes the story card.

Preorder
Cleansing
£25
  • ROOT · Liquid Black Soap, 500mlIncluded
  • Ghanaian Net SpongeArtefact
  • Story CardIncluded
Preorder now — £25 →

The most authentic way in. Unscented, the way alata samina has always been made.

Cleanse & nourish
Root & Nourish
£45
  • ROOT · Liquid Black Soap, 500mlIncluded
  • NOURISH · Shea Butter, 100mlrose geranium
  • Sponge & Story CardIncluded
Preorder now — £45 →

The two body basics, cleanse and replenish, at the heart of it all.

Complete
Full Discovery
£70
  • ROOT · Liquid Black Soap, 500mlIncluded
  • NOURISH · Shea Butter, 100mlrose geranium
  • SOFTEN · Lip Butter, 15mlIncluded
  • GLOW · Baobab Elixir, 30mlIncluded
  • Sponge, Story Card & PassportIncluded
Preorder now — £70 →

The complete four-step range, with the passport that carries every country to come.

The journey continues

Ghana is the first stamp. Not the last.

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Ghana
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